Data protection

Introduction

With the following data protection declaration, we would like to inform you about which types of your personal data (hereinafter also referred to as "data") we process for what purposes and to what extent. The data protection declaration applies to all processing of personal data carried out by us, both in the context of the provision of our services and in particular on our websites, in mobile applications and within external online presences, such as our social media profiles (hereinafter collectively referred to as "online offer").

The terms used are not gender-specific.

Status: 31. December 2022

Content overview

Responsible party

Concelia Coffee GmbH
Leonrodstr. 47
80636 Munich
GERMANY

Authorized representatives:

Cengiz Senkaya

Email address:

hello@concelia.de

Telephone:

Phone: +49 089 12739851

Imprint:

https://coffee.concelia.de/policies/legal-notice

Overview of processing

The following overview summarizes the types of data processed and the purposes of their processing and refers to the data subjects.

Types of processed data

  • Inventory data.
  • Payment data.
  • Location data.
  • Contact details.
  • Content data.
  • Contract data.
  • Usage data.
  • Meta/communication data.
  • Event data (Facebook).

Categories of affected persons

  • Customers.
  • Interested parties.
  • Communication partner.
  • Users.
  • Competition and competition participants.
  • Business and contractual partners.
  • Pupils/ students/ participants.

Purposes of processing

  • Provision of contractual services and customer service.
  • Contact requests and communication.
  • Security measures.
  • Direct marketing.
  • Range measurement.
  • Tracking.
  • Office and organizational procedures.
  • Conversion measurement.
  • Management and response to inquiries.
  • Implementation of sweepstakes and competitions.
  • Feedback.
  • Marketing.
  • Profiles with user-related information.
  • Provision of our online offer and user-friendliness.
  • Information technology infrastructure.

Substantial legal foundations

In the following you will find an overview of the legal bases of the GDPR, on the basis of which we process personal data. Please note that in addition to the regulations of the GDPR, national data protection requirements may apply in your or our country of residence or headquarters. Should more specific legal bases also be decisive in individual cases, we will inform you of these in the data protection declaration.

  • Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR) - The data subject has given his consent to the processing of personal data concerning him or her for a specific purpose or more specific purposes.
  • Performance of the contract and pre-contractual requests (Art. 6 para. 1 sentence 1 lit. b) GDPR) - The processing is necessary for the performance of a contract to which the data subject is a party or for the implementation of pre-contractual measures at the request of the data subject.
  • Legal obligation (Art. 6 para. 1 p. 1 lit. c) GDPR) - The processing is necessary to fulfill a legal obligation to which the controller is subject.
  • Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR) - The processing is necessary to safeguard the legitimate interests of the controller or a third party, unless the interests or fundamental rights and freedoms of the data subject which require the protection of personal data prevail.

In addition to the data protection regulations of the General Data Protection Regulation, national regulations on data protection apply in Germany. This includes in particular the Act on the Protection against Misuse of Personal Data in Data Processing (Federal Data Protection Act - BDSG). In particular, the BDSG contains special regulations on the right to information, the right to erasure, the right to object, the processing of special categories of personal data, processing for other purposes and the transmission as well as automated decision-making in individual cases, including profiling. Furthermore, it regulates the processing of data for the purposes of the employment relationship (§ 26 BDSG), in particular with regard to the establishment, implementation or termination of employment relationships as well as the consent of employees. Furthermore, state data protection laws of the individual federal states can be applied.

Safety measures

We take appropriate technical and organizational measures in accordance with the legal requirements, taking into account the state of the art, the implementation costs and the nature, the scope, the circumstances and the purposes of the processing as well as the different probabilities of occurrence and the extent of the threat to the rights and freedoms of natural persons, to ensure a level of protection appropriate to the risk.

The measures include, in particular, ensuring the confidentiality, integrity and availability of data by controlling physical and electronic access to the data as well as access to them, input, disclosure, ensuring availability and separation. Furthermore, we have set up procedures that guarantee the exercise of data subject rights, the deletion of data and reactions to the data protection. Furthermore, we take into account the protection of personal data already in the development resp. Selection of hardware, software and procedures in accordance with the principle of data protection, through technical design and through data protection-friendly presets.

TLS encryption (https): We use TLS encryption to protect your data transmitted via our online offer. You can recognize such encrypted connections by the prefix https:// in the address line of your browser.

Transmission of personal data

In the context of our processing of personal data, it happens that the data is transmitted to other bodies, companies, legally independent organizational units or persons or disclosed to them. The recipients of this data may include, for example, service providers commissioned with IT tasks or providers of services and content that are integrated into a website. In such a case, we observe the legal requirements and conclude in particular corresponding contracts or contracts. Agreements that serve to protect your data with the recipients of your data.

Data transfer within the organization: We may transfer personal data to other places within our organization or grant them access to this data. If this disclosure is for administrative purposes, the transfer of the data is based on our legitimate business and business interests or takes place if it is necessary for the fulfillment of our contractual obligations or if the consent of the data subjects or a legal permission is available.

Data processing in third countries

If we process data in a third country (i.e. outside the European Union (EU), the European Economic Area (EEA)) or the processing in the context of the use of third-party services or the disclosure or disclosure, we do not process the processing in the context of third-party services. If data is transmitted to other persons, bodies or companies, this is only done in accordance with the legal requirements.

Subject to express consent or contractually or legally required transmission, we only process or have processed the data in third countries with a recognized level of data protection, contractual obligation by so-called standard protection clauses of the EU Commission, in the presence of certifications or binding internal data protection regulations (Art. 44 to 49 GDPR, information page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_de).

Deletion of data

The data processed by us will be deleted in accordance with the legal requirements as soon as their consents permitted for processing are revoked or other permissions are waived (e.g. if the purpose of the processing of this data is omitted or they are not necessary for the purpose). If the data is not deleted because it is necessary for other and legally permissible purposes, its processing is limited to these purposes. This means that the data will be blocked and not processed for other purposes. This applies, for example, to data that must be stored for commercial or tax reasons or whose storage is necessary for the assertion, exercise or defense of legal claims or for the protection of the rights of another natural or legal person.

Our data protection information may also contain further information on the retention and deletion of data that apply to the respective processing.

Use of cookies

Cookies are small text files or other storage notes that store information on end devices and read information from the end devices. For example, to save the login status in a user account, a shopping cart content in an e-shop, the accessed content or used functions of an online offer. Cookies can also be used for various purposes, e.g. for the purposes of functionality, security and comfort of online offers as well as the creation of analyses of visitor flows.

Information on consent: We use cookies in accordance with the legal regulations. Therefore, we obtain prior consent from the users, unless this is not required by law. In particular, consent is not necessary if the storage and reading of the information, including cookies, is absolutely necessary in order to provide users with a telemedia service (i.e. our online offer) expressly requested by them. The revocable consent is clearly communicated to the users and contains the information on the respective cookie use.

Information on data protection legal bases: The legal basis on which data protection law we process the personal data of users with the help of cookies depends on whether we ask users for consent. If the users consent, the legal basis for the processing of your data is the declared consent. Otherwise, the data processed with the help of cookies will be processed on the basis of our legitimate interests (e.g. in the business operation of our online offer and improvement of its usability) or, if this is done within the framework of the fulfillment of our contractual obligations, if the use of cookies is necessary to fulfill our contractual obligations. We clarify the purposes for which the cookies are processed by us in the course of this privacy policy or in the context of our consent and processing processes.

Storage period: With regard to the storage period, the following types of cookies are distinguished:

  • Temporary cookies (also: session or session cookies): Temporary cookies are deleted at the latest after a user has left an online offer and closed his device (e.g. browser or mobile application).
  • Permanent cookies: Permanent cookies remain stored even after the end device is closed. For example, the login status can be saved or preferred content can be displayed directly when the user visits a website again. Likewise, the user data collected with the help of cookies can be used for range measurement. If we do not provide users with explicit information about the type and storage period of cookies (e.g. in the context of obtaining consent), users should assume that cookies are permanent and that the storage period can be up to two years.

General information on revocation and objection (opt-out): Users can revoke the consent they have given at any time and also file an objection against the processing in accordance with the legal requirements in Art. 21 GDPR. Users can also declare their objection via the settings of their browser, e.g. by deactivating the use of cookies (whereby the functionality of our online services may also be restricted). An objection to the use of cookies for online marketing purposes can also be declared via the websites https://optout.aboutads.info and https://www.youronlinechoices.com/.

Further information on processing processes, procedures and services:

  • Processing of cookie data on the basis of consent: We use a procedure for cookie consent management, within the framework of which the consent of the users to the use of cookies, or the processing and providers mentioned in the context of the cookie consent management procedure can be obtained and managed and revoked by the users. In this case, the declaration of consent is stored in order not to have to repeat its query again and to be able to prove the consent in accordance with the legal obligation. The storage can take place on the server side and/or in a cookie (so-called opt-in cookie, or with the help of comparable technologies) in order to be able to assign the consent to a user or his device. Subject to individual information on the providers of cookie management services, the following information applies: The duration of the storage of the consent can be up to two years. In this case, a pseudonymous user identifier is formed and with the time of consent, information on the scope of the consent (e.g. which categories of cookies and/or service providers) as well as the browser, system and terminal device used.

Business services

We process data of our contractual and business partners, e.g. customers and interested parties (collectively referred to as "contract partners") within the framework of contractual and comparable legal relationships as well as related measures and in the context of communication with the contractual partners (or pre-contractual), e.g. to answer inquiries.

We process this data to fulfill our contractual obligations. This includes in particular the obligations to provide the agreed services, any updating obligations and remedy in the event of warranty and other performance disruptions. In addition, we process the data to safeguard our rights and for the purpose of the administrative tasks associated with these obligations as well as the company organization. In addition, we process the data on the basis of our legitimate interests in proper and business management as well as security measures to protect our contractual partners and our business operations against misuse, endangerment of their data, secrets, information and rights (e.g. for the participation of telecommunications, transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or financial authorities). Within the framework of the applicable law, we only pass on the data of contractual partners to third parties to the extent that this is necessary for the aforementioned purposes or for the fulfillment of legal obligations. The contractual partners are informed about further forms of processing, e.g. for marketing purposes, within the framework of this data protection declaration.

Which data is required for the aforementioned purposes, we communicate to the contractual partners before or in the context of data collection, e.g. in online forms, by special marking (e.g. colors) or Symbols (e.g. asterisks or similar), or personally with.

We delete the data after expiry of statutory warranty and comparable obligations, i.e., in principle after 4 years, unless the data is stored in a customer account, e.g. as long as it has to be stored for legal reasons of archiving. The statutory retention period for documents relevant to tax law as well as for commercial books, inventories, opening balance sheets, annual financial statements, work instructions and other organizational documents and accounting documents required for the understanding of these documents is ten years and six years for commercial and business letters and reproductions of the commercial and business letters sent. The period begins at the end of the calendar year in which the last entry in the book was made, the inventory, the opening balance sheet, the annual financial statements or the management report was drawn up, the commercial or business letter was received or sent or the accounting document was created, the record was made or the other documents were created.

Insofar as we use third-party providers or platforms to provide our services, the terms and conditions and data protection information of the respective third-party providers or platforms apply in the relationship between the users and the providers.

  • Processed data types: inventory data (e.g. names, addresses); payment data (e.g. bank details, invoices, payment history); contact data (e.g. e-mail, telephone numbers); contract data (e.g. subject of contract, term, customer category); usage data (e.g. visited websites, interest in content, access times); meta/communication data (e.g. device information, IP addresses).
  • Affected persons: customers; interested parties; business and contractual partners; pupils / students / participants.
  • Purposes of processing: provision of contractual services and customer service; security measures; contact requests and communication; office and organizational procedures; management and response to inquiries; conversion measurement (measurement of the effectiveness of marketing measures); profiles with user-related information (creation of user profiles).
  • Legal basis: Performance of the contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Legal obligation (Art. 6 para. 1 sentence 1 lit. c) GDPR); Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Further information on processing processes, procedures and services:

  • Customer account: Contractual partners can create an account within our online offer (e.g. customer or User account, short "customer account"). If the registration of a customer account is required, contractual partners will be informed of this as well as the information required for registration. Customer accounts are not public and cannot be indexed by search engines. As part of the registration and subsequent logins and use of the customer account, we store the IP addresses of the customers together with the access times in order to prove the registration and to prevent any misuse of the customer account. If customers have terminated their customer account, the data relating to the customer account will be deleted, provided that their retention is necessary for legal reasons. It is the responsibility of the customers to secure their data in the event of termination of the customer account; legal basis: performance of the contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).
  • Economic analysis and market research: For business reasons and in order to be able to recognize market trends, wishes of contractual partners and users, we analyze the data available to us on business transactions, contracts, inquiries, etc., whereby the group of persons concerned may include contractual partners, interested parties, customers, visitors and users of our online offer. The analyses are carried out for the purpose of business evaluations, marketing and market research (e.g. to determine customer groups with different characteristics). In doing so, if available, we can take into account the profiles of registered users together with their information, e.g. on services used. The analyses serve us alone and are not disclosed externally, unless they are anonymous analyses with summarized, i.e. anonymized values. Furthermore, we take into account the privacy of the users and process the data for analysis purposes as pseudonymously as possible and, if feasible, anonymously (e.g. as summarized data); legal bases: legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR).
  • Shop and e-commerce: We process the data of our customers in order to provide them with the selection, purchase or ordering of the selected products, goods and related services, as well as their payment and delivery, resp. to enable execution. If necessary for the execution of an order, we use service providers, in particular postal, forwarding and shipping companies, to ensure the delivery, resp. execution towards our customers. We use the services of banks and payment service providers to process payment transactions. The required information is marked as such in the context of the ordering or comparable purchase process and includes the information provided for delivery, resp. Information required for provision and billing as well as contact information in order to be able to hold any consultation; legal basis: performance of the contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).
  • Education and training services: We process the data of the participants of our education and training offers (uniformly referred to as "trainees and trainees") in order to be able to provide them with our training services. The data processed in this way, the type, scope, purpose and necessity of their processing are determined by the underlying contractual and training relationship. The forms of processing also include the performance evaluation and the evaluation of our performance and that of the teachers. As part of our activities, we can also process special categories of data, in particular information on the health of the trainees and further training as well as data from which ethnic origin, political opinions, religious or ideological beliefs emerge. For this purpose, if necessary, we obtain the express consent of the trainers and further trainers and otherwise process the special categories of data only if it is necessary for the provision of the training services, for the purposes of health care, social protection or the protection of vital interests of the trainees and trainees; legal basis: contract fulfillment and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).

Use of online platforms for supply and distribution purposes

We offer our services on online platforms operated by other service providers. In this context, in addition to our privacy policy, the data protection information of the respective platforms applies. This applies in particular with regard to the execution of the payment process and the procedures used on the platforms for measuring reach and interest-related marketing.

  • Processed data types: inventory data (e.g. names, addresses); payment data (e.g. bank details, invoices, payment history); contact data (e.g. e-mail, telephone numbers); contract data (e.g. subject of contract, term, customer category); usage data (e.g. visited websites, interest in content, access times); meta/communication data (e.g. device information, IP addresses).
  • Affected persons: customers.
  • Purposes of processing: provision of contractual services and customer service; marketing.
  • Legal basis: Contract performance and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b) GDPR); Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR).

Further information on processing processes, procedures and services:

  • Amazon: Online marketplace for e-commerce; Service provider: Amazon EU S.à r.l. (Société à responsabilité limitée), 38 avenue John F. Kennedy, L-1855 Luxembourg; Legal bases: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR); Website: https://www.amazon.de/; Privacy policy: https://www.amazon.de/gp/help/customer/display.html? nodeId=201909010.
  • Etsy: Online marketplace for e-commerce; Service provider: Etsy, Inc., 55 Washington Street, Suite 712, Brooklyn, NY 11201, USA; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.etsy.com/en; Privacy policy: https://www.etsy.com/de/legal/privacy/? ref=ftr.
  • shopify: Platform through which e-commerce services are offered and carried out. The services and processes carried out in connection with them include, in particular, online shops, websites, their offers and content, community elements, purchase and payment transactions, customer communication, and analysis and marketing; service providers: Shopify International Limited, Victoria Buildings, 2. Floor,1-2 Haddington Road, Dublin 4, D04 XN32, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR); Website: https://www.shopify.de; Privacy policy: https://www.shopify.de/legal/datenschutz.

Payment procedure

Within the framework of contractual and other legal relationships, due to legal obligations or otherwise on the basis of our legitimate interests, we offer the data subjects efficient and secure payment options and use other service providers in addition to banks and credit institutions (collectively "payment service providers").

The data processed by the payment service providers includes inventory data, such as the name and address, bank data, such as account numbers or credit card numbers, passwords, TANs and check sums as well as the contract, sum and recipient-related information. The information is required to carry out the transactions. However, the data entered will only be processed and stored by the payment service providers. This means that we do not receive any account or credit card-related information, but only information with confirmation or negative information of the payment. Under certain circumstances, the data may be transmitted by the payment service providers to credit agencies. The purpose of this transmission is for identity and credit check. For this purpose, we refer to the terms and conditions and the data protection information of the payment service providers.

For the payment transactions, the terms and conditions and the data protection notices of the respective payment service providers apply, which are available within the respective websites or transaction applications are available. We also refer to these for the purpose of further information and the assertion of revocation, information and other data subject rights.

  • Processed data types: inventory data (e.g. names, addresses); payment data (e.g. bank details, invoices, payment history); contract data (e.g. contract subject, term, customer category); usage data (e.g. visited websites, interest in content, access times); meta/communication data (e.g. device information, IP addresses); contact data (e.g. e-mail, telephone numbers).
  • Affected persons: customers; interested parties.
  • Purposes of processing: provision of contractual services and customer service.
  • Legal basis: Contract performance and pre-contractual requests (Art. 6 para. 1 p. 1 lit. b) GDPR).

Further information on processing processes, procedures and services:

  • Amazon Payments: Payment Services (technical connection of online payment methods); Service provider: Amazon Payments Europe S.C.A. 38 avenue J.F. Kennedy, L-1855 Luxembourg; Legal basis: Contract performance and pre-contractual inquiries (Art. 6 para. 1 p. 1 lit. b) GDPR); Website: https://pay.amazon.de/; Privacy policy: https://pay.amazon.de/help/201212490.
  • American Express: Payment services (technical connection of online payment methods); Service provider: American Express Europe S.A., Theodor-Heuss-Allee 112, 60486 Frankfurt am Main, Germany; Legal basis: Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Website:https://www.americanexpress.com/de; Privacy policy:https://www.americanexpress.com/de/legal/online-datenschutzerklarung.html.
  • Apple Pay: Payment services (technical connection of online payment methods); Service provider: Apple Inc., Infinite Loop, Cupertino, CA 95014, USA; Legal basis: Contract performance and pre-contractual requests (Art. 6 para. 1 sentence 1 lit. b) GDPR); Website: https://www.apple.com/de/apple-pay/; Privacy policy: https://www.apple.com/legal/privacy/de-ww/.
  • Giropay: Payment services (technical connection of online payment methods); Service provider: giropay GmbH, An der Welle 4, 60322 Frankfurt, Germany; Legal basis: Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Website: https://www.giropay.de; Privacy Policy: https://www.giropay.de/rechtliches/datenschutzerklaerung/.
  • Google Pay: Payment services (technical connection of online payment methods); service providers: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; legal basis: contract performance and pre-contractual requests (Art. 6 para. 1 sentence 1 lit. b) GDPR); website: https://pay.google.com/intl/de_de/about/; privacy policy: https://policies.google.com/privacy.
  • Klarna / Sofortüberweisung: Payment services (technical connection of online payment methods); Service provider: Klarna Bank AB (publ), Sveavägen 46, 111 34 Stockholm, Sweden; Legal basis: performance of contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Website: https://www.klarna.com/de; Privacy policy: https://www.klarna.com/de/datenschutz.
  • Mastercard: Payment services (technical connection of online payment methods); Service provider: Mastercard Europe SA, Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium; Legal basis: Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Website: https://www.mastercard.de/de-de.html; Privacy policy: https://www.mastercard.de/de-de/datenschutz.html.
  • PayPal: Payment services (technical connection of online payment methods) (e.g. PayPal, PayPal Plus, Braintree); Service provider: PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg; Legal basis: Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Website: https://www.paypal.com/de; Privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full.
  • Stripe: Payment services (technical connection of online payment methods); Service provider: Stripe, Inc., 510 Townsend Street, San Francisco, CA 94103, USA; Legal basis: Contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Website: https://stripe.com; Privacy policy: https://stripe.com/en/privacy.
  • Visa: Payment services (technical connection of online payment methods); Service provider: Visa Europe Services Inc., branch office London, 1 Sheldon Square, London W2 6TT, GB; Legal basis: contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR); Website: https://www.visa.de; Privacy policy: https://www.visa.de/nutzungsbedingungen/visa-privacy-center.html.

Provision of the online offer and web hosting

We process the data of the users in order to be able to provide them with our online services. For this purpose, we process the IP address of the user, which is necessary to transmit the content and functions of our online services to the browser or the user's end device.

  • Types of data processed: usage data (e.g. visited websites, interest in content, access times); meta/communication data (e.g. device information, IP addresses); content data (e.g. entries in online forms).
  • Affected persons: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Provision of our online offer and user-friendliness; Information technology infrastructure (operation and provision of information systems and technical devices (computers, servers, etc.).) ; Safety measures.
  • Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR).

Further information on processing processes, procedures and services:

  • Provision of online offer on rented storage space: For the provision of our online offer, we use storage space, computing capacity and software that we rent or otherwise obtain from a corresponding server provider (also called "web hoster"); legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
  • Collection of access data and log files: Access to our online offer is logged in the form of so-called "server log files". The server log files may include the address and name of the retrieved websites and files, date and time of retrieval, transmitted data volumes, message about successful retrieval, browser type and version, the user's operating system, referrer URL (the previously visited page) and usually IP addresses and the requesting provider. The server log files can be used for security purposes, e.g. to avoid overloading of the servers (especially in the case of abusive attacks, so-called DDoS attacks) and on the other hand to ensure the utilization of the servers and their stability; legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Deletion of data: Log file information is stored for a maximum period of 30 days and then deleted or anonymized. Data, the further retention of which is necessary for evidentiary purposes, is exempt from deletion until the final clarification of the respective incident.
  • E-mail sending and hosting: The web hosting services we use also include the sending, receiving and storing e-mails. For these purposes, the addresses of the recipients and the sender as well as further information regarding the e-mail dispatch (e.g. the participating providers) and the contents of the respective e-mails are processed. The aforementioned data may also be processed for the purpose of detecting SPAM. Please note that e-mails on the Internet are generally not sent encrypted. As a rule, e-mails are encrypted in transit, but (unless a so-called end-to-end encryption method is used) are not on the servers from which they are sent and received. We can therefore not assume any responsibility for the transmission of the e-mails between the sender and the receipt on our server; legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR).

Contact and request management

When contacting us (e.g. via contact form, e-mail, telephone or via social media) as well as within the framework of existing user and business relationships, the details of the requesting persons will be processed to the extent necessary to answer the contact requests and any requested measures.

  • Types of data processed: contact data (e.g. e-mail, telephone numbers); content data (e.g. entries in online forms); usage data (e.g. visited websites, interest in content, access times); meta/communication data (e.g. device information, IP addresses).
  • Affected persons: Communication partners.
  • Purposes of processing: Contact requests and communication; management and answering of inquiries; feedback (e.g. collection of feedback via online form); provision of our online offer and user-friendliness.
  • Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); performance of contract and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR).

Further information on processing processes, procedures and services:

  • Contact form: If users contact us via our contact form, e-mail or other communication channels, we process the data provided to us in this context to process the communicated request; legal basis: contract performance and pre-contractual inquiries (Art. 6 para. 1 sentence 1 lit. b) GDPR), legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).

Newsletters and electronic notifications

We send newsletters, e-mails and other electronic notifications (hereinafter referred to as "newsletter") only with the consent of the recipients or a legal permission. If, as part of a registration for the newsletter, its contents are specifically described, they are decisive for the consent of the users. In addition, our newsletter contains information about our services and us.

To register for our newsletters, it is generally sufficient if you provide your e-mail address. However, we may ask you to provide a name for personal contact in the newsletter, or other information if necessary for the purposes of the newsletter.

Double opt-in procedure: The registration for our newsletter is generally carried out in a so-called double opt-in procedure. This means that you will receive an e-mail after registration asking you to confirm your registration. This confirmation is necessary so that no one can log in with foreign e-mail addresses. The registrations for the newsletter are logged in order to be able to prove the registration process in accordance with the legal requirements. This includes the storage of the registration and confirmation time as well as the IP address. Likewise, the changes to your data stored with the shipping service provider will be logged.

Deletion and restriction of processing: We can store the e-mail addresses issued for up to three years on the basis of our legitimate interests before we delete them in order to be able to prove a previously given consent. The processing of this data is limited to the purpose of a possible defense of claims. An individual deletion request is possible at any time, provided that the former existence of consent is confirmed at the same time. In the case of obligations to permanently observe contradictions, we reserve the right to store the e-mail address solely for this purpose in a block list (so-called "blocklist").

The registration procedure is logged on the basis of our legitimate interests for the purpose of proving its proper course. Insofar as we commission a service provider with the dispatch of e-mails, this is done on the basis of our legitimate interests in an efficient and secure shipping system.

Contents:

Information about us, our services, promotions and offers.

  • Processed data types: inventory data (e.g. names, addresses); contact data (e.g. e-mail, telephone numbers); meta/communication data (e.g. device information, IP addresses); usage data (e.g. visited websites, interest in content, access times).
  • Affected persons: communication partners; users (e.g. website visitors, users of online services).
  • Purposes of processing: direct marketing (e.g. by e-mail or post); provision of contractual services and customer service.
  • Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).
  • Option to object (opt-out): You can cancel the receipt of our newsletter at any time, i.e. revoke your consent, or object to further receipt. You will find a link to cancel the newsletter either at the end of each newsletter or you can otherwise use one of the contact options indicated above, preferably e-mail.

Further information on processing processes, procedures and services:

  • Measurement of opening and click rates: The newsletter contains a so-called "web beacon", i.e. a pixel-sized file that is retrieved from our server when the newsletter is opened or, if we use a shipping service provider, from its server. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and the time of retrieval, are first collected. This information is used for the technical improvement of our newsletter based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined with the help of the IP address) or the access times. This analysis also includes the determination of whether the newsletters will be opened, when they will be opened and - This text area must be unlocked with a premium license. - premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text premium text
  • Prerequisite for the use of free services: The consent to the sending of mailings can be made dependent as a prerequisite for the use of free services (e.g. access to certain content or participation in certain promotions). If users wish to use the free service without registering for the newsletter, we ask you to contact us.

Communication via e-mail, post, fax or telephone

We process personal data for the purposes of advertising communication, which can take place via various channels, such as e-mail, telephone, post or fax, in accordance with the legal requirements.

The recipients have the right to revoke consent at any time or to object to advertising communication at any time.

After revocation or objection, we store the data required to prove the previous authorization for contact or sending up to three years after the end of the year of the revocation or objection on the basis of our legitimate interests. The processing of this data is limited to the purpose of a possible defense against claims. On the basis of the legitimate interest, the revocation resp. In order to permanently observe the objection of the user, we also store the data necessary to avoid contact again (e.g. depending on the communication channel, the e-mail address, telephone number, name).

  • Types of data processed: Inventory data (e.g. names, addresses); contact data (e.g. e-mail, telephone numbers).
  • Affected persons: Communication partners.
  • Purposes of processing: Direct marketing (e.g. by e-mail or post).
  • Legal basis: Consent (Art. 6 para. 1 p. 1 lit. a) GDPR); legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR).

Competitions and competitions

We process personal data of participants of competitions and competitions only in compliance with the relevant data protection regulations, insofar as the processing is contractually necessary for the provision, implementation and execution of the competition, the participants have consented to the processing or the processing serves our legitimate interests (e.g. the security of the competition or the protection of our interests against misuse by possible collection of IP addresses when submitting competition entries).

If contributions of the participants are published as part of the competitions (e.g. in the context of a vote or presentation of the competition entries or the winners or the reporting on the competition), we would like to point out that the names of the participants may also be published in this context. Participants can object to this at any time.

If the competition takes place within an online platform or a social network (e.g. Facebook or Instagram, hereinafter referred to as the "online platform"), the terms of use and data protection of the respective platforms also apply. In these cases, we would like to point out that we are responsible for the information provided by the participants in the context of the competition and that inquiries regarding the competition should be addressed to us.

The data of the participants will be deleted as soon as the competition or competition is over and the data is no longer required to inform the winners or because inquiries about the competition are to be expected. In principle, the data of the participants will be deleted no later than 6 months after the end of the competition. Data of the winners can be retained for longer, e.g. to answer questions about the prizes or to be able to fulfill the prize services; in this case, the retention period depends on the type of prize and is, for example, up to three years for goods or services, in order to be able to process warranty cases, for example. Furthermore, the data of the participants can be stored for longer, e.g. in the form of reporting on the competition in online and offline media.

If data was also collected for other purposes as part of the competition, its processing and storage period are based on the data protection information for this use (e.g. in the case of a registration for the newsletter as part of a competition).

  • Processed data types: inventory data (e.g. names, addresses); content data (e.g. entries in online forms); meta/communication data (e.g. device information, IP addresses).
  • Affected persons: Competition and competition participants.
  • Purposes of processing: Conducting sweepstakes and competitions.
  • Legal basis: Contract performance and pre-contractual requests (Art. 6 para. 1 p. 1 lit. b) GDPR).

Web analysis, monitoring and optimization

The web analysis (also referred to as "reach measurement") is used to evaluate the visitor flows of our online offer and can include behavior, interests or demographic information about the visitors, such as age or gender, as pseudonymous values. With the help of range analysis, we can, for example, identify at what time our online offer or its functions or content are most frequently used or invite for reuse. We can also understand which areas need optimization.

In addition to web analysis, we can also use test procedures to test and optimize different versions of our online offer or its components, for example.

Unless otherwise stated below, profiles, i.e. data summarized for a usage process, can be created for these purposes and information can be stored in a browser or in a terminal device and read from it. The collected information includes in particular visited websites and elements used there as well as technical information, such as the browser used, the computer system used and information on usage times. If users have agreed to the collection of their location data with us or to the providers of the services we use, location data may also be processed.

The IP addresses of the users are also stored. However, we use an IP masking procedure (i.e., pseudonymization by shortening the IP address) to protect the users. In general, the context of web analysis, A/B testing and optimization, the clear data of the users (such as e-mail addresses or names) are not stored, but pseudonyms. This means that we and the providers of the software used do not know the actual identity of the users, but only the information stored in their profiles for the purposes of the respective procedures.

  • Processed data types: usage data (e.g. visited websites, interest in content, access times); meta/communication data (e.g. device information, IP addresses).
  • Affected persons: Users (e.g. website visitors, users of online services).
  • Purposes of processing: range measurement (e.g. access statistics, recognition of returning visitors); profiles with user-related information (creation of user profiles); tracking (e.g. interest-/ behavioral profiling, use of cookies); provision of our online offer and user-friendliness.
  • Security measures: IP masking (pseudonymization of the IP address).
  • Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).

Further information on processing processes, procedures and services:

Online marketing

We process personal data for the purposes of online marketing, which may include in particular the marketing of advertising space or the presentation of advertising and other content (collectively referred to as "content") based on potential interests of the users and the measurement of their effectiveness.

For these purposes, so-called user profiles are created and stored in a file (so-called "cookie") or similar procedures are used, by means of which the relevant information about the user for the presentation of the aforementioned content is stored. This information may include, for example, viewed content, visited websites, used online networks, but also communication partners and technical information, such as the browser used, the computer system used as well as information on usage times and functions used. If users have consented to the collection of their location data, these can also be processed.

The IP addresses of the users are also stored. However, we use available IP masking methods (i.e., pseudonymization by shortening the IP address) to protect the users. In general, no clear data of the users (such as e-mail addresses or names) are stored as part of the online marketing process, but pseudonyms. This means that we and the providers of the online marketing methods do not know the actual identity of the users, but only the information stored in their profiles.

The information in the profiles is usually stored in the cookies or by means of similar procedures. These cookies can later generally also be used on other websites that use the same online marketing procedure, read out and analyzed for the purpose of displaying content as well as supplemented with further data and stored on the server of the online marketing method provider.

Exceptionally, clear data can be assigned to the profiles. This is the case if the users are, for example, members of a social network whose online marketing procedures we use and the network connects the profiles of the users with the aforementioned information. We ask you to note that users can make additional agreements with the providers, e.g. by consent as part of the registration.

In principle, we only receive access to summarized information about the success of our advertisements. However, we can check in the context of so-called conversion measurements, which of our online marketing procedures have led to a so-called conversion, i.e., for example, to the conclusion of a contract with us. Conversion measurement is used solely to analyze the success of our marketing measures.

Unless otherwise stated, we ask you to assume that cookies used are stored for a period of two years.

  • Processed data types: usage data (e.g. visited websites, interest in content, access times); meta/communication data (e.g. device information, IP addresses).
  • Affected persons: Users (e.g. website visitors, users of online services).
  • Purposes of processing: range measurement (e.g. access statistics, recognition of returning visitors); tracking (e.g. interest/behavioral profiling, use of cookies); marketing; profiles with user-related information (creation of user profiles); conversion measurement (measurement of the effectiveness of marketing measures).
  • Security measures: IP masking (pseudonymization of the IP address).
  • Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR).
  • Opt-out: We refer to the data protection information of the respective providers and the options for objection indicated for the providers (so-called "opt-out"). If no explicit opt-out option has been specified, there is the possibility that you disable cookies in the settings of your browser. However, this may limit functions of our online offer. We therefore additionally recommend the following opt-out options, which are offered collectively for the respective areas: a) Europe: https://www.youronlinechoices.eu. b) Canada:https://www.youradchoices.ca/choices. c) USA:https://www.aboutads.info/choices. d) Cross-regional:https://optout.aboutads.info.

Further information on processing processes, procedures and services:

  • Google Ads and conversion measurement: We use the online marketing method "Google Ads" to place ads in the Google advertising network (e.g., in search results, in videos, on websites, etc.) so that they are displayed to users who have a suspected interest in the ads (so-called "conversion"). We also measure the conversion of the ads. However, we only know the anonymous total number of users who clicked on our ad and were redirected to a page with a so-called "conversion tracking tag". However, we ourselves do not receive any information with which users can be identified; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://marketingplatform.google.com; Privacy policy: https://policies.google.com/privacy; Further information: Types of processing and processed data: https://privacy.google.com/businesses/adsservices; Data processing conditions between controllers and standard contractual clauses for third-country data transfers: https://businesssafety.google/adscontrollerterms.
  • Google Adsense with personalized ads: We use the Google Adsense service with personalized ads, with the help of which ads are displayed within our online offer and we receive remuneration for their display or other use; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; legal basis: consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); Website: https://marketingplatform.google.com; privacy policy: https://policies.google.com; Further information: types of processing and processed data: https://privacy.google.com/businesses/adsservices; Data processing conditions for Google Advertising Products: Information on the services Data processing conditions between controllers and standard contractual clauses for third-country data transfers: https://business.safety.google/adscontrollerterms.

Customer reviews and rating procedures

We participate in review and evaluation processes to evaluate, optimize and promote our services. If users rate us via the evaluation platforms or procedures involved or otherwise give feedback, the general terms and conditions of use and the data protection information of the providers also apply. As a rule, the evaluation also requires registration with the respective providers.

In order to ensure that the evaluating persons have actually used our services, we transmit, with the consent of the customer, the necessary data with regard to the customer and the service used to the respective evaluation platform (including name, e-mail address and order number resp. Article number). This data is used solely to verify the authenticity of the user.

  • Types of data processed: contract data (e.g. contract subject matter, term, customer category); usage data (e.g. visited websites, interest in content, access times); meta/communication data (e.g. device information, IP addresses).
  • Affected persons: customers; users (e.g. website visitors, users of online services).
  • Purposes of processing: Feedback (e.g. collecting feedback via online form); marketing.
  • Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR).

Further information on processing processes, procedures and services:

  • Rating widget: We integrate so-called "rating widgets" into our online offer. A widget is a function and content element integrated into our online offer that displays variable information. It can be displayed, for example, in the form of a seal or a comparable element, partly also called a "badge". The corresponding content of the widget is displayed within our online offer, but it is retrieved at this moment from the servers of the respective widget provider. This is the only way to always show the current content, especially the current rating. For this, a data connection must be established from the website accessed within our online offer to the server of the widget provider and the widget provider receives certain technical data (access data, including IP address) that is necessary so that the content of the widget can be delivered to the user's browser. Furthermore, the widget provider receives information about the fact that users have visited our online offer. This information may be stored in a cookie and used by the widget provider to identify which online offers participating in the review process have been visited by the user. The information can be stored in a user profile and used for advertising or market research purposes; legal bases: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
  • Trusted Shops (Trustedbadge): Rating platform (Trustedbadge); Service provider: Trusted Shops GmbH, Subbelrather Str. 15C, 50823 Cologne, Germany; Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR); Website: https://www.trustedshops.de; Privacy Policy: https://www.trustedshops.de/impressum/#datenschutz.
  • Trustpilot: Rating platform; Service provider: Trustpilot A/S, Pilestræde 58, 5, 1112 Copenhagen, Denmark; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://de.trustpilot.com; Privacy Policy: https://de.legal.trustpilot.com/end-user-privacy-terms.

Presences in social networks (social media)

We maintain online presences within social networks and process user data in this context in order to communicate with the users active there or to offer information about us.

We would like to point out that user data may be processed outside the European Union. This may result in risks for users, because, for example, the enforcement of users' rights could be made more difficult.

Furthermore, the data of the users within social networks are usually processed for market research and advertising purposes. For example, user profiles can be created based on the usage behavior and the resulting interests of the users. The user profiles can in turn be used, for example, to place advertisements inside and outside the networks that are presumed to correspond to the interests of the users. For these purposes, cookies are usually stored on the users' computers, in which the user behavior and interests of the users are stored. Furthermore, data can also be stored in the user profiles independently of the devices used by the users (in particular if the users are members of the respective platforms and are logged in to them).

For a detailed presentation of the respective forms of processing and the possibilities of objection (opt-out), we refer to the data protection declarations and information provided by the operators of the respective networks.

Even in the case of requests for information and the assertion of data subject rights, we would like to point out that these can be asserted most effectively with the providers. Only the providers have access to the data of the users and can directly take appropriate measures and provide information. If you still need help, you can contact us.

  • Types of data processed: contact data (e.g. e-mail, telephone numbers); content data (e.g. entries in online forms); usage data (e.g. visited websites, interest in content, access times); meta/communication data (e.g. device information, IP addresses).
  • Affected persons: Users (e.g. website visitors, users of online services).
  • Purposes of processing: contact requests and communication; feedback (e.g. collection of feedback via online form); marketing.
  • Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR).

Further information on processing processes, procedures and services:

  • Instagram: Social network; Service provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.instagram.com; Privacy policy: https://instagram.com/about/legal/privacy.
  • Facebook pages: Profiles within the social network Facebook - Together with Meta Platforms Ireland Limited, we are responsible for the collection (but not the further processing) of data of the visitors of our Facebook page (so-called "fan page"). This data includes information about the types of content users view or interact with, or the actions they have taken (see "Things done and provided by you and others" in the Facebook Data Policy: https://www.facebook.com/policy), as well as information about the devices used by users (e.g. B. IP addresses, operating system, browser type, language settings, cookie data; see "Device information" in the Facebook data policy: https://www.facebook.com/policy). As in the Facebook data policy under "How do we use this information?" Facebook also explains, collects, and uses information to provide analytics services, so-called "Page Insights," to site operators to gain insights into how people interact with their pages and the content associated with them. We have concluded a special agreement with Facebook ("Information on Page Insights", https://www.facebook.com/legal/terms/page_controller_addendum), which regulates in particular which security measures Facebook must observe and in which Facebook has agreed to comply with the rights of data subjects (i.e. Users can e.g. information or deletion requests directly to Facebook). The rights of users (in particular to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook. Further information can be found in the "Information on page insights" (https://www.facebook.com/legal/terms/information_about_page_insights_data); Service provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.facebook.com; Privacy Policy: https://www.facebook.com/about/privacy; Standard contractual clauses (guarantee of data protection level when processing in third countries): https://www.facebook.com/legal/EU_data_transfer_addendum; Further information: Agreement of joint responsibility: https://www.facebook.com/legal/terms/information_about_page_insights_data. Joint responsibility is limited to the collection and transmission of data to Meta Platforms Ireland Limited, a company based in the EU. The further processing of the data is the sole responsibility of Meta Platforms Ireland Limited, in particular the transmission of the data to the parent company Meta Platforms, Inc. in the USA (based on the standard contractual clauses concluded between Meta Platforms Ireland Limited and Meta Platforms, Inc.).
  • LinkedIn: Social network; Service provider: LinkedIn Ireland Unlimited Company, Wilton Plaza Wilton Place, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.linkedin.com; Privacy policy: https://www.linkedin.com/legal/privacy-policy; Order processing contract: https://legal.linkedin.com/dpa; Standard contractual clauses (guarantee of data protection level for processing in third countries): https://legal.linkedin.com/dpa; Possibility of objection (opt-Out): https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
  • Pinterest: Social network; Service provider: Pinterest Europe Limited, 2nd Floor, Palmerston House, Fenian Street, Dublin 2, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.pinterest.com; Privacy policy: https://about.pinterest.com/de/privacy-policy; Further information: Pinterest Appendix to data exchange (APPENDIX A):https://business.pinterest.com/de/pinterest-advertising-services-agreement/.
  • TikTok: Social Network / Video Platform; Service Provider: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland; Legal Basis: Legitimate Interests (Art. 6 para. 1 lit. 1 lit. f) GDPR); Website: https://www.tiktok.com; Privacy Policy: https://www.tiktok.com/de/privacy-policy.
  • Twitter: Social network; Service provider: Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2 D02 AX07, Ireland, parent company: Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); privacy policy: https://twitter.com/privacy, (Settings: https://twitter.com/personalization).
  • YouTube: Social network and video platform; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Privacy policy: https://policies.google.com/privacy; Opt-out: https://adssettings.google.com/authenticated.

Plugins and embedded functions as well as content

We integrate functional and content elements into our online offer that are obtained from the servers of their respective providers (hereinafter referred to as "third-party providers"). These may be, for example, graphics, videos or city maps (hereinafter uniformly referred to as "content").

The integration always presupposes that the third-party providers of these contents process the IP address of the users, since they could not send the content to their browser without the IP address. The IP address is therefore necessary for the presentation of these contents or functions. We strive to use only content whose respective providers use the IP address only for the delivery of the content. Third-party providers may also use so-called pixel tags (invisible graphics, also referred to as "web beacons") for statistical or marketing purposes. The "pixel tags" can be used to evaluate information such as visitor traffic on the pages of this website. The pseudonymous information may also be stored in cookies on the user's device and may contain, among other things, technical information about the browser and the operating system, websites to be referenced, the visit time and other information on the use of our online offer, as well as be combined with such information from other sources.

  • Processed data types: usage data (e.g. visited websites, interest in content, access times); meta/communication data (e.g. device information, IP addresses); inventory data (e.g. names, addresses); contact data (e.g. e-mail, telephone numbers); content data (e.g. entries in online forms); location data (information on the geographical position of a device or a person); event data (Facebook) ("Event data") are data that e.g. via Facebook pixel (via apps or in other ways) and refer to people or their actions; The data includes e.g. information about visits to websites, interactions with content, functions, installations of apps, purchases of products, etc.; the event data is processed for the purpose of forming target groups for content and advertising information (custom audiences); event data does not include the actual content (e.g. written comments), no login information and no contact information (i.e. no names, e-mail addresses and telephone numbers). Event data will be deleted by Facebook after a maximum of two years, the target groups formed from them with the deletion of our Facebook account).
  • Affected persons: Users (e.g. website visitors, users of online services).
  • Purposes of processing: Provision of our online offer and user-friendliness; marketing; profiles with user-related information (coreation of user profiles).
  • Legal basis: Legitimate interests (Art. 6 para. 1 p. 1 lit. f) GDPR); consent (Art. 6 para. 1 p. 1 lit. a) GDPR).

Further information on processing processes, procedures and services:

  • Integration of third-party software, scripts or frameworks (e.g. B. jQuery): We integrate software into our online offer, which we retrieve from servers of other providers (e.g. function libraries, which we use for the purpose of displaying or using our online offer). The respective providers collect the IP address of the users and can process it for the purpose of transmitting the software to the browser of the user as well as for security purposes, as well as for the evaluation and optimization of their offer. - We integrate software in our online offer, which we retrieve from servers of other providers (e.g. function libraries, which we use for the purpose of presentation or user-friendliness of our online offer). In doing so, the respective providers collect the IP address of the users and can process it for the purpose of transmitting the software to the browser of the user and for security purposes, as well as for the evaluation and optimization of their offer; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR).
  • Facebook plugins and content: Facebook social plugins and content - This may include, for example, content such as images, videos or texts and buttons with which users can share content from this online offer within Facebook. The list and appearance of the Facebook social plugins can be viewed here: https://developers.facebook.com/docs/plugins/ - Together with Meta Platforms Ireland Limited, we are jointly responsible for the collection or receipt in the context of a transmission (but not further processing) of "Event Data" that Facebook collects or receives by means of the Facebook social plugins (and embedding functions for content) that are executed on our online offer for the following purposes: a) display of content and advertising information that correspond to the presumed interests of users; b) delivery of commercial and transaction-related messages (e.g. B. addressing users via Facebook Messenger); c) improving the delivery of ads and personalization of functions and content (e.g. improve the recognition of which content or advertising information is suspected to match the interests of the users). We have concluded a special agreement with Facebook ("Supplement for Controllers", https://www.facebook.com/legal/controller_addendum), which regulates in particular which security measures Facebook must observe (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to comply with the rights of the data subject (i.e. Users can e.g. information or deletion requests directly to Facebook). Note: If Facebook provides us with metrics, analyses and reports (which are aggregated, i.e. do not receive information about individual users and are anonymous to us), then this processing does not take place within the framework of joint responsibility, but on the basis of a contract processing agreement ("data processing conditions, https://www.facebook.com/legal/terms/dataprocessing), the "data security conditions" (https://www.facebook.com/legal/terms/data_security_terms) and with regard to the processing in the USA on the basis of standard contractual clauses ("Facebook-EU data processing supplement, https://www.facebook.com/legal/EU_data_transfer_addendum). The rights of users (in particular to information, deletion, objection and complaint to the competent supervisory authority) are not restricted by the agreements with Facebook; service provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland; legal basis: consent (Art. 6 para. 1 sentence 1 lit. a) GDPR); website: https://www.facebook.com; privacy policy: https://www.facebook.com/about/privacy.
  • Google Fonts (sourced from Google Server): Purchase of fonts (and symbols) for the purpose of technically secure, maintenance-free and efficient use of fonts and symbols with regard to timeliness and loading times, their uniform presentation and consideration of possible licensing restrictions. The provider of the fonts is informed of the user's IP address so that the fonts can be made available in the user's browser. In addition, technical data (language settings, screen resolution, operating system, hardware used) is transmitted, which are necessary for the provision of the fonts depending on the devices used and the technical environment. This data can be processed on a server of the font provider in the USA - When visiting our online offer, the browsers of the users send their browser HTTP requests to the Google Fonts Web API (i.e. a software interface for retrieving the fonts). The Google Fonts Web API provides users with the Cascading Style Sheets (CSS) of Google Fonts and then the fonts specified in the CCS. These HTTP requests include (1) the IP address used by each user to access the Internet, (2) the requested URL on the Google server and (3) the HTTP headers, including the user agent that describes the browser and operating system versions of the site visitors, as well as the referral URL (i.e. the web page on which the Google font is to be displayed). IP addresses are neither logged nor stored on Google servers and they are not analyzed. The Google Fonts Web API logs details of the HTTP requests (requested URL, user agent, and referral URL). Access to this data is restricted and strictly controlled. The requested URL identifies the font families for which the user wants to load fonts. This data is logged so that Google can determine how often a particular font family is requested. With the Google Fonts Web API, the user agent must adjust the font generated for the respective browser type. The user agent is primarily logged for debugging and used to generate aggregated usage statistics that measure the popularity of font families. These summarized usage statistics are published on the "Analyses" page of Google Fonts. Finally, the reference URL is logged so that the data can be used for production maintenance and an aggregated report on the top integrations can be generated based on the number of font requests. According to its own information, Google does not use any of the information collected by Google Fonts to create profiles of end users or to serve targeted advertisements; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://fonts.google.com/; Privacy Policy: https://policies.google.com/privacy; Further information: https://developers.google.com/fonts/faq/privacy? hl=de.
  • Google Maps: We integrate the maps of the service "Google Maps" of the provider Google. The processed data may include IP addresses and location data of the users; service provider: Google Cloud EMEA Limited, 70 Sir John Rogerson's Quay, Dublin 2, Ireland; legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://mapsplatform.google.com/; Privacy policy: https://policies.google.com/privacy.
  • MyFonts: fonts; as part of the font retrieval, the identification number of the webfont project (anonymized), the URL of the licensed website, which is linked to a customer number to identify the licensee and the licensed webfonts, and the referrer URL; the anonymized webfont project identification number is stored in encrypted log files with such data for 30 days to determine the monthly number of page views; after such extraction and storage of the number of page views, the log files are deleted; service provider: Monotype Imaging Holdings Inc., 600 Unicorn Park Drive, Woburn, Massachusetts 01801, USA; legal bases: legitimate interests (Art. 6 para. 1 p. f.) GDPR); website:https://www.myfonts.co; privacy policy:https://www.myfonts.com/info/legal/#privacy.
  • Pinterest plugins and content: Pinterest plugins and content - This may include, for example, content such as images, videos or texts and buttons with which users can share content from this online offer within Pinterest; Service provider: Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f)); GDPR Website: https://www.pinterest.com; Privacy policy: https://about.pinterest.com/de/privacy-policy.
  • YouTube videos: video content; service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; legal basis: legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.youtube.com; privacy policy: https://policies.google.com/privacy; Opt-out: Opt-Out Plugin: https://tools.google.com/dlpage/gaoptout? hl=en, Settings for the display of advertisements:https://adssettings.google.com/authenticated.
  • YouTube videos: video content; YouTube videos are integrated via a special domain (recognizable by the component "youtube-nocookie") in the so-called "extended data protection mode", whereby no cookies are collected on user activities in order to personalize video playback. Nevertheless, information on the interaction of the users with the video (e.g. remembering the last playback point) can be stored; Service provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland; Legal basis: Legitimate interests (Art. 6 para. 1 sentence 1 lit. f) GDPR); Website: https://www.youtube.com; Privacy policy: https://policies.google.com/privacy.

Amendment and updating of the privacy policy

We ask you to regularly inform yourself about the content of our privacy policy. We will adjust the privacy policy as soon as the changes to the data processing carried out by us make it necessary. We will inform you as soon as the changes require a cooperation on your part (e.g. consent) or other individual notification.

If we provide addresses and contact information of companies and organizations in this privacy policy, please note that the addresses may change over time and ask you to check the information before contacting us.

Rights of the person affected

As a data subject, you are entitled to various rights under the GDPR, which result in particular from Art. 15 to 21 GDPR:

  • Right to object: You have the right, for reasons arising from your particular situation, to object at any time to the processing of personal data concerning you, which is based on Art. 6 (1) (e) or (f) GDPR; this also applies to profiling based on these provisions. If personal data concerning you are processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purpose of such marketing; this also applies to profiling, insofar as it is related to such direct marketing.
  • Right of withdrawal for consent: You have the right to revoke your consent at any time.
  • Right to information: You have the right to request confirmation of whether the data concerned is being processed and to information about this data as well as further information and a copy of the data in accordance with the legal requirements.
  • Right to rectification: In accordance with the statutory provisions, you have the right to request the completion of the data concerning you or the correction of the incorrect data concerning you.
  • Right to erasure and restriction of processing: In accordance with the statutory provisions, you have the right to demand that data concerning you be deleted immediately, or alternatively to demand a restriction of the processing of the data in accordance with the statutory provisions.
  • Right to data portability: You have the right to receive data concerning you that you have provided to us in accordance with the legal requirements in a structured, common and machine-readable format or to request its transmission to another controller.
  • Complaint to the supervisory authority: Without prejudice to any other administrative or judicial remedy, you have the right to complain to a supervisory authority, in particular in the Member State of your habitual residence, your place of work or the place of the alleged infringement, if you believe that the processing of your personal data violates the requirements of the GDPR.

Definitions of terms

This section provides an overview of the terms used in this privacy policy. Many of the terms are taken from the law and above all defined in Art. 4 GDPR. The legal definitions are binding. The following explanations, on the other hand, are primarily intended to serve understanding. The terms are sorted alphabetically.

  • Conversion measurement: Conversion measurement (also known as "visit action evaluation") is a procedure with which the effectiveness of marketing measures can be determined. For this purpose, a cookie is usually stored on the devices of the users within the websites on which the marketing measures take place and then retrieved again on the target website. For example, we can track whether the ads placed by us on other websites were successful.
  • Personal data: "Personal data" means any information relating to an identified or identifiable natural person (hereinafter referred to as "data subject"); an identifiable natural person who can be identified directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g. cookie) or to one or more specific characteristics that express the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.
  • Profiles with user-related information: The processing of "profiles with user-related information", or "profiles" for short, includes any type of automated processing of personal data consisting in the use of this personal data to analyze, evaluate or to predict certain personal aspects relating to a natural person (depending on the type of profiling, different information about demographics, behavior and interests, such as interaction with websites and their content, etc.) (e.g. interests in certain content or products, click behaviour on a website or whereabouts). Cookies and web beacons are often used for profiling purposes.
  • Reach measurement: The range measurement (also referred to as web analytics) is used to evaluate the visitor flows of an online offer and can include the behavior or interests of visitors in certain information, such as the content of websites. With the help of reach analysis, website owners can, for example, recognize at what time visitors visit their website and what content they are interested in. This allows them, for example, to better adapt the content of the website to the needs of their visitors. For the purpose of reach analysis, pseudonymous cookies and web beacons are often used to recognize returning visitors and thus obtain more accurate analyses of the use of an online offer.
  • Location data: Location data is generated when a mobile device (or other device with the technical prerequisites for location determination) connects to a radio cell, a WLAN or similar technical mediers and location determination functions. Location data serve to indicate at which geographically determinable position of the earth the respective device is located. Location data can be e.g. to display map functions or other information dependent on a location.
  • Tracking: "Tracking" is when the behavior of users can be traced across several online offers. As a rule, behavioral and interest information is stored in cookies or on servers of the providers of tracking technologies with regard to the online offers used (so-called profiling). This information can then be used, for example, to display advertisements to users that are likely to correspond to their interests.
  • Controller: "Controller" means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of processing personal data.
  • Processing: "Processing" means any operation or set of operations carried out with or without automated means relating to personal data. The term goes far and covers practically any handling of data, be it the collection, evaluation, storage, transmission or deletion.